Dr. Malini Majumdar

She is a Professor in Marketing at AIMK and the Academic Coordinator. She completed her Ph.D at University of Calcutta in the area of Advertising Management and her research interests include Advertising, Retail and Consumer Behaviour. Her research and teaching experience of around 20 years is focused to explore the ways in which marketing practices of today's corporate India can further the industry growth and illuminate the present lives of individual consumers and society. She is associated with different universities across India as Ph.D supervisor.

Email ID : malini.majumdar@aim.ac.in

Publications

• Mukherjee B, Majumdar M. (2017). Effect of Changing Trends in Services Marketing on the Performance of a Glaucoma Clinic: A Retrospective Study. Journal of Health Management. 19(3):495-507. doi:10.1177/0972063416666351
• Chattopadhyay A, Majumdar M. (2018). A Multidimensional factor structure modelling approach to decode parental decision towards play school selection in India. RESEARCH REVIEW International Journal of Multidisciplinary, 03(05), 106–113. https://doi.org/10.5281/zenodo.1253420
• Chattopadhyay A, Majumdar M. (2018). A prediction of disruption continuum in advertising ecosystem based on statistical and machine learning approaches. Journal of Management Research and Analysis, ISSN: 2394-2770, Vol. 5, Issue 4, 46-54.
• Chattopadhyay, Ayan & Majumdar, Malini. (2019). A bottom-up hierarchical forecasting of broadband penetration in India using ARIMA & DES approaches. International Academic Journal of Business Management. 06. 110-119. 10.9756/IAJBM/V6I1/1910014.
• Chattopadhyay, Ayan & Majumdar, Malini. (2020). Relative adoption of digital media by class in India using predictive analytics” published in Journal of Xi'an University of Architecture & Technology, International Open access Journal, Vol XII, Issue III, ISSN 1006-7930
• Majumdar M (2020).  Maintaining Confidence of Indian Consumers in Time of Covid Pandemic. International Journal Of Current Research, Vol. 12, Issue, 04, pp.11113-11115, April, 2020, DOI: https://doi.org/10.24941/ijcr.38436.04.2020, ISSN: 0975-833X, SJIF 7.76
• Majumdar M (2020). Covid-Induced Doldrums in E- Commerce Supply Chain  and  Potential Remedies ”, International Journal of Multidisciplinary Educational Research, Volume 9, Issue 5(2), May 2020, ISSN : 2277-7881Index Copernicus Value : 5.16
• Singh, Nidhi; Avishek Chakraborty; Soma Bose Biswas; and Malini Majumdar. (2020). A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry. Neutrosophic Sets and Systems 35, 1. https://digitalrepository.unm.edu/nss_journal/vol35/iss1/7
• Singh, Nidhi & Chakraborty, Avishek & Bose Biswas, Soma & Majumdar, Malini. (2020). Impact of Social Media in Banking Sector under Triangular Neutrosophic Arena Using MCGDM Technique Neutrosophic Sets and Systems. 35. 153-176. 10.5281/zenodo.3951653.
• Chattopadhyay, A., & Majumdar, M.(2022). Digital media ADEX forecast in India involving machine learning and statistical based modelling techniques. RESEARCH HUB International Multidisciplinary Research Journal, 9(4), 14-23.
• Majumdar M. (2022). Aftermath of the Pandemic: Rise of Influencer Marketing. Covid-19, Pandemic: Economic, Social and Environmental Issues. Bharti Publications ISBN: 978-93-94779-02-0.