She holds the position of an assistant professor at the Army Institute of Management Kolkata. She holds a Ph.D. in Management, with her research focusing on the impact of social media marketing on customer loyalty in organized apparel retail. She has actively contributed to academia through paper presentations at national and international conferences and publications in reputed journals. She is committed to advancing scholarly excellence and nurturing a research-oriented academic environment. With a strong academic background, including an MBA (Marketing) and a B.Sc. from Aligarh Muslim University, she brings a blend of teaching, research, and industry exposure. Her interests lie in social media marketing, consumer behavior, and sustainable business practices. She is also a recipient of multiple academic honors, including a Best Paper Award at NIT Hamirpur.