Announcement Announcement 
📍 Army Institute of Management
Plot No III B/11, Action Area III New Town,
Rajarhat, Kolkata – 700160
📅 12-04-2025 (Saturday)
⏰ Starts at 11 AM
📄 Participation Certificate
On March 29, 2025, the Army Institute of Management, Kolkata, hosted a workshop on work-life balance led by Ms. Shampa Das. The session provided students with practical strategies to manage work and personal life effectively.
A Jenga block activity helped illustrate key concepts. The workshop emphasized that balance is not a rigid 50/50 split but a flexible process of prioritization. It warned against the risks of imbalance—overworking leads to burnout, while neglecting work hinders career growth. Stress management and mental wellness were key discussion points. Students also shared real-world corporate experiences and coping strategies.
The session explored challenges in remote and hybrid work, such as blurred boundaries, poor communication, and distractions. It also provided solutions. Students learned to set boundaries, use collaboration tools, establish routines, and improve communication.
Through interactive activities, the workshop made these concepts easy to grasp. Attendees left with valuable insights to build a healthier, more balanced work-life approach.
The Army Institute of Management, Kolkata, hosted Ad Shastra 2025, a two-day marketing spectacle on 26-27 March, celebrating creativity, strategy, and competition. Held at SH2 and the Auditorium, the event brought together aspiring marketers for an immersive experience in branding and advertising.
Day 1, featured an engaging session on Brand Collaboration & Ideation, where participants devised innovative branding and IMC strategies for global observances. They presented compact yet insightful Power BI dashboards, demonstrating their analytical and creative prowess.
Day 2, challenged participants to create 40-60 second ad films within 12 hours for Mondelez International’s new product. The campaigns impressed the judges with their originality and compelling storytelling, showcasing a perfect balance of data-driven insights and creative execution.
The event underscored the power of analytics in marketing, emphasizing how data and creativity together drive impactful brand campaigns. Participants gained valuable hands-on experience, preparing them for the competitive marketing landscape.
A huge round of applause to all the participants, mentors, and organizers for making Ad Shastra 2025 a resounding success. The future of marketing looks promising!
The Cybersecurity Awareness Program at the AIMK auditorium was an insightful session led by Dr. Anindya Saha, Assistant Professor -IT, AIMK, who shared practical advice on online protection and responsible digital behaviour. From malware to phishing and essential internet safety tips, he made complex topics easy to understand and apply in daily life.
A huge shoutout to Nidhi Kumari, MBA 28, for smoothly hosting the session, Abhishek Sarkar, MBA 28, for the engaging Mentimeter quiz, and Abhishek Charan, MBA 28, for his backstage support!
The session reinforced the importance of cybersecurity and equipped students with the knowledge to navigate the digital world safely. Stay informed, stay secure!
On March 14, 2025, the Army Institute of Management came alive with the vibrant hues of Holi as students, faculty, and staff gathered to celebrate the festival of colors with great enthusiasm and joy. The event was a perfect blend of tradition, fun, and togetherness, reflecting the spirit of unity and harmony that Holi symbolizes.
The celebration began with a traditional Tilak ceremony, followed by a lively exchange of colors. The campus was filled with laughter, music, and dance as students enjoyed the festive beats of dhol and Bollywood songs. Everyone relished festive treats like gujiyas, thandai, and other delicacies, adding sweetness to the joyous occasion.
The Army Institute of Management extends heartfelt wishes to all for a prosperous and colorful year ahead. The Holi celebration was not just an event but an experience that brought the AIM family closer, leaving behind cherished memories of togetherness and festivity.
Wishing everyone a Happy and Colorful Holi!
AIMK celebrated Women’s Day, Tejaswini – Fearless and Fabulous, an inspiring event conducted by Student Affairs and ISR, honouring the strength and achievements of women.
The celebration began with a Lamp Lighting Ceremony, followed by an introductory note and an energetic warrior dance. The cultural part included soulful poetry recitations along with a melodious song performance, added depth and emotion to the event.
A thought-provoking Panel Discussion featured women from all walks of life, reinforcing that a woman can have it all—or make her own choice, and she should always have that choice.
As a tribute to the remarkable women of AIMK, Sampark (HR club) was dedicated to celebrating their contributions and resilience.
The event concluded with a Cake Cutting Ceremony, and a photo session, capturing the joy of the occasion. Everyone came together for AIMK community lunch, wrapping up the celebration on a high note, and cherishing the essence of empowerment and togetherness.
(Opposite Uniworld Downtown Mall) Plot No III /B-11, Action Area III New Town, Rajarhat Kolkata - 700160
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