The orientation day at AIMK for the MBA batch 27 was meticulously planned in welcoming and acquainting the new students with the institution. The day commenced on 17th July, with a sense of anticipation and excitement among the fresh batch of MBA students, the aim of the orientation program was not just to provide a holistic understanding of their academic journey at AIMK.

Maj Gen VS Ranade, the esteemed director of the college, warmly welcomed the students and delivered an inspiring speech, setting the tone for the day.

Retd Col MKR Varma, the Registrar of the college, followed with a presentation that delved into the college’s administrative aspects. He elucidated the rules and regulations, ensuring that the students were well-informed about the code of conduct.

Dr. Abhishek Kumar, the Principal, encouraged the students to embrace a spirit of curiosity and lifelong learning throughout their academic journey.

Dr. Malini Majumdar, an eminent faculty member & Academic Coordinator, shared valuable insights into the academic and discussed the diverse and experienced faculty members, who are not only subject matter experts but also mentors to guide the students on their educational path.

Overall, the elaborate orientation day at AIMK undoubtedly left a lasting impression on the students. It not only equipped them with essential information but also instilled a sense of belonging and excitement for the forthcoming academic year.

Every year, on June 21st, people worldwide come together to commemorate International Yoga Day. This special occasion serves as a reminder of the deep advantages that yoga imparts to our lives, encompassing both physical and mental well-being. Yoga extends beyond mere physical exercise and encompasses a comprehensive discipline that combines asanas (physical postures), pranayama (breathing techniques), meditation, and ethical principles. It is a practice that unifies the mind, body, and spirit, fostering self-awareness, stress reduction, and inner tranquility.

Princi from MBA-26 organized a yoga session for MBA-26, where she instructed us in several asanas, pranayamas, and concluded with meditation. The asanas included Sukh asana, Tada asana, Vriksha asana, Sarvang asana, Sav asana, Gomukh asana, and Trikon asana. The pranayamas consisted of Arunom vilom pranayama, Bhramri pranayama, Kapalbhati Pranayama, and Sheetli Pranayama.

As we celebrate International Yoga Day, let us embrace the profound benefits that yoga brings into our lives. By incorporating yoga into our college routines, we can enhance our physical well-being, reduce stress, and nurture inner harmony. Let us acknowledge the transformative power of this ancient practice in shaping our college journey, enabling us to thrive both academically and personally. So, unroll your yoga mat, take a deep breath, and embark on a journey towards holistic well-being. Namaste!

Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites to reach the target customers. Batch 25 got the privilege to meet Mr. Dipak H Agarwal CEO and founder of Onex Solution Private Limited. We had a very exciting and wonderful conversation on consumer behavior for Mobile Marketing. He covered various interesting topics and related them to real-life examples and case studies.

A very deep conversation had taken place on a proactive approach. After the pandemic, the customer buying behaviour is changed and now it’s more online – from buying food to home appliances. He also covered the marketing strategy and discussed the various tagline that needs to be used, for example why and how BMW’s tagline impacted the Indian market and how it got failed. He emphasized on business in a basic format like what are the aspects from where we can collect the data for the advertising and to target the right customer.

A nice interactive conversation was going on related to marketing research and why it is important in launching of any new product in the market. Students came to know that 2 to 3% of revenue is generally reserved for research work, understanding the customer and knowing what and how needs to be done and need to be created. The other interesting topic being covered was visual merchandising, test drive, segregated market, cloud kitchen, and dark stores.

Mr. Agarwal also discussed how the data is used by big firms to target the right customer and how it is a part of digital marketing. The lecture was very interesting and all the students were very enthusiastic in knowing about mobile marketing. We are very fortunate to have such a great personality with us.

In today’s fast paced world , anxiety and uncertainty takes a heavy toll on our physical and mental health. There needs to be a structured regime to address these issues for all and specially for the youth of our country. In the ongoing ‘Azadi ka Mahotsav’ celebration, Army Institute of Management, Kolkata collaborated Heartfullness Institute Inc., United States. As an initiative of the Ministry of Culture, Govt. of India, a 3-day ‘Yog Shivir’ was organised by Heartfullness Institute at AIMK. The 3 day was focused on:

• Day 1: Yoga for Mental Health Part1
• Day 2: Yoga for Mental Health Part2
• Day 3: Yoga for De Addiction / Weight care

AIMK is thankful for this life changing and energizing concept and we hope to continue in future in regular and structured manner.

On March 16th, 2023, the Army Institute of Management Kolkata invited Mr. Debashish Sen (retd.), Chairman NKDA and MD HIDCO, to a conversation on “Interpreting the spirit of Calcutta for New Town”. It was moderated by Dr. Sunandan Roy Chowdhury, the Chief Editor of Eastern Review. The event was also attended by the renowned artist Suvoprasanna and Mr Dhiman Das of K C Das. Debashis Sen mentioned several initiatives that have gone into making new town an inclusive city in the widest possible sense of the term such as spaces for senior citizens, creche for lower income groups, dedicated space for street food and a real tram car stationed at mother’s wax museum. He also elaborated on the role of youth who make any city vibrant. A large number of audience who had gathered for the event appreciated the role of Debashis Sen as the chief mind behind the fact that New Town has not cut its umbilical chord with Calcutta. Many suggestions were also given to the Chairman NKDA and he promised to take all of them forward.

Yet another insightful session for AIMK students on the topic Performance Management Systems and its linkages with compensation & Benefits Policy of an organization. It was delivered on 2nd March 2023 by our esteemed guest Mr. Suman Banerjee who is currently the CHRO at ABP Pvt Ltd.

Such sessions not only help the students to have in-depth understanding about a particular topic but also ensure to make the students corporate ready.

Once again thank-you Mr. Suman Banerjee for this incredible session.

A health checkup drive for all the employees was organised at AIMK Campus on 13 Jan 2023.

Goddess Saraswati is the embodiment of knowledge, wisdom and learning.With the thought of organizing Saraswati Puja, enthusiasm gets infused among the students.Mata Saraswati is worshiped on this day. Red gulal is offered at his feet and diyas are also lit nearby.Saraswati Puja marks the beginning of the Vasant Utsav.

India celebrates Republic Day on January 26 annually with a lot of pride and fervor ’26 January 1950′, almost 3 years post-independence, we became a sovereign, secular, socialist, democratic republic.No matter the challenges and hardships, our constitutional committee left no stone unturned to include rights for all.The Army Institute of Management, Kolkata celebrates Republic Day with flag hoisting and cultural performances.

A staff picnic was organised at hagra Sirsha Bherry, Hatgachha, Kolkata on 6th Jan 2023. All the families and children attended the picnic. Games were organised for them.